Tag: Social Media Campaign

  • FTC Crackdown Signals New Era for Influencer Accountability

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    by

    Joe Calabrese
    in

    New rule bans fake reviews and engagement as influencer marketing faces tighter scrutiny The Federal Trade Commission (FTC) finalized a rule in August 2024 banning the sale or use of fake followers, reviews, and social media engagement. The new regulation, a landmark move targeting digital marketing, includes fines of over $50,000 per violation. Digital marketing…