The Mission

Who’s Next is designed to be an informative resource for people with interest in this particular space. The mission is to uncover and shed light on the story and inner workings behind people with emerging and growing followings across all major traditional and modern platforms.

The reporting, information and any additional items found here will be ethical, maintain integrity and align with the additional four principles outlined in the Society of Professional Journalists, which include:

  • Seek Truth & Report It: Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting, and interpreting information, cautious and never plagiarize.
  • Minimize Harm: Ethical Journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect; balancing public need against harm, and show compassion.
  • Act Independently: The highest and primary obligation is to serve the public; avoid conflicts, refuse gifts, favors, fees, etc., be wary of sources, deny favored treatment to advertisers, donors and special interests, and distinguish and avoid blurring lines.
  • Be Accountable & Transparent: Ethical journalism means taking responsibility for one’s work and explaining one’s decisions to the public; explain choices, acknowledge and correct mistakes promptly and prominently, and abide by high standards expected in others.