Have you ever wondered what it takes to get a concept or idea off the ground from the initial foundational stage? Does brand building and social media strategy interest you?
Who’s Next, created by Joseph Calabrese, is a digital-first journalism brand spotlighting the rising talent, trends, and tactics shaping the creator economy and the next generation of real-estate decision-makers.
As a graduate student (Full Sail University New Media Journalism master’s program), my work focuses on social media marketing, influencer strategy, and the evolving relationship between digital influence and real-world industries like residential real estate. I’m also a licensed [New York] real-estate salesperson based in Staten Island, NYC, giving me a grounded, practical understanding of how younger buyers, renters and investors actually navigate today’s market.
What I Cover:
My beat lives at the intersection of:
- Emerging creators & digital talent
- Influencer marketing, authenticity & audience trust
- The digital-media habits of Gen Z and Millennials
- Real-estate education, affordability trends & buyer behavior
- How social platforms rewrite opportunity, wealth, and visibility
In a world where influence moves faster than housing inventory, I help readers understand who’s rising, what’s changing, and why it matters, whether you’re a creator, a consumer, a first-time homebuyer, or someone trying to make sense of a new digital economy.
My Approach:
I combine:
- Data-driven reporting
- Interviews with industry leaders, creators, and real-estate professionals
- Marketing insights learned from academic research and real-world practice
- Clear breakdowns designed for the attention spans and expectations of today’s digital audience
The philosophy is simple: journalism should be credible, accessible and ahead of the curve. Whether unpacking a viral trend, analyzing a mortgage proposal, or profiling a rising creator, Who’s Next aims to provide the relevant audience a blend of depth and clarity – without the noise.
Why I Started Who’s Next:
Younger audiences deserve journalism that speaks their language and covers the spaces where they actually spend their time — Instagram, TikTok, X/Twitter, YouTube, and the creators who shape culture every day.
Who’s Next exists to:
- Elevate stories of up-and-coming talent
- Break down complex real-estate concepts into practical insight
- Explore how digital influence impacts money, opportunity, and decision-making
- Help younger readers make informed, confident choices in a rapidly shifting landscape
This is more than a media project. It’s part of a long-term vision to build a trusted, forward-thinking reporting brand that blends journalism, social strategy and real-world expertise.
Where This Is Going:
Who’s Next is a platform that includes:
- Regular articles and creator profiles
- Short-form video explainers
- Market breakdowns tailored to a digital generation
- Interviews with creators, entrepreneurs and industry professionals
- Social-first reporting designed for reach, clarity and credibility
Along the way, I’ll continue using my real-estate experience, academic research, and professional network to deliver journalism that’s both informative and culturally relevant.
Let’s Stay Ahead Together!
Whether you’re here to discover tomorrow’s breakout creator, learn how digital trends build and shape marketing trends and/or real-estate behavior, or simply get smarter about the economy of influence, you’re in the right place!
Follow, subscribe, and stay tuned.
New reporting drops the moment it goes live.
Welcome to Who’s Next – where emerging talent meets next-generation journalism, highlighting the journey that leads to the ultimate destination.
Who's Next? 